DESIGN PROJECTS

Examples of my design work: logo, print ads, digital ads including HTML5, brochures, menus, posters, social media content, and newsletters.

HTML5 Ads

An office property in downtown Portland was advertising office space in 2023. With minimal branding guidelines and creative direction, I created a varied campaign that included HTML5 ads, print ads, and png ads. We used different creative to test the response, used unique links for each ad to track campaign performance, and included QR codes for the print set, also with unique tracking codes we could view in Google Analytics. Contact me if you are looking for a Google Ads or other digital display ad designer.

Laser Cut Residential Fence Panel

I provided the design for Recychedelic's client who wanted a geometric privacy panel in Portland.

Logo

Boutique employment law firm, Oldham Law Office, hired me to create their logo.

Print Ad

Client requested a print ad design for an event that was published in Pamplin Media newspapers. Background photograph by Anna Mehrer.

Print Ad

Thanks to The Oregonian's small business grant, I could help client work within budget to publish a print ad in the 2021 Smash Burger Guide insert. Photography by Anna Mehrer.

Brochures

Using a previous designer's elements, I provided brand continuity with the following brochures for a local cemetery and funeral home to market their natural burial, aqua cremation, and cremation memorialization options. I provided copy editing, layout, and photography editing. I enjoyed working with the client to provide a focused concept to help stay within budget.

Natural Burial & Aqua Cremation Services

Cremation Memorialization Options

Print Newsletters

I have been producing printed newsletters since 2016 for a state association representing cemetery owners, operators, and vendors. Prior versions were done in Microsoft Word, so I was excited to use InDesign to give the association's communications a fresher, more professional look. I love the challenge of fitting all the pieces together. The design evolved over time to incorporate a more efficient way to print and mail them, saving the organization money. You will note some of my writing and photography in these newsletters as well. Here are just three examples. The Spring 2018 issue may especially be of interest as that contains a write-up on green burial.

Menu

Design  |  Layout
The challenge: Create a 2-sided summer cocktail menu with additional offerings, using the same size format as previous menu. I added the pub's name, logo, address, social media identifiers, and website address, using fonts and a layout that customers could easily read in a dimly lit environment.
​

BEFORE

AFTER

Menu

Portland's oldest diner, Skyline Restaurant, wanted a menu that would fit nicely at the tables, could be cleaned quickly and easily, and have an updated look overall. The former menu was placed in booklet-style plastic sleeves, while the new menu is a tri-fold.

BEFORE

AFTER

Menu

Poster

Pub/Restaurant with outdoor seating requested an announcement about cannabis use on public property demonstrating compliance with state law. So, what would make maximum impact while not sounding preachy? Darth Vader, of course. Document size: 22" x 28".

Social Media Content

Skyline Restaurant is a Portland icon of family dining since 1935. Here is a video peek at their Instagram account I manage, including content (photography, graphic design, videos) I created. (As of April 29, 2021)
River View Cemetery Funeral Home was established in 1882. River View Cemetery is Portland's oldest endowment care cemetery. I have been managing their social media since spring of 2020. Following is a video of their Instagram account as of April 29, 2021:
Using available light and no budget for orchestrated photo shoots, I created product images for a designer resale clothing boutique using my phone and apps. Visit Skyline Restaurant's Instagram for my latest social media promotion images or view the video above.